About

I was born in Israel and moved to the United States in my late teens. For over a decade I have worked in fashion and luxury design, creating for brands that value detail, story, and meaning.

This project started with something I have always worn: a simple red Kabbalah string. It is a reminder of protection, connection, and intention, and it has always been part of my identity. I wanted to create a version that feels timeless and beautifully made, something that fits naturally in today’s world while staying true to Jewish tradition.

The red string is only the beginning. My goal is to reimagine traditional objects such as menorahs and mezuzahs with the same care and design sensibility as any modern object. Pieces that look good in any home, hold meaning, and honor where we come from.